Chapter 1 Download: Applied eProfitability
What better way to show our appreciation than to offer a free download?
And, so we are. ”The Basics of Applied eProfitability” is the first essential stepping stone to understanding search marketing and the fundamental processes a marketer and a site must go through. Not to mention, if you like the first chapter, there’s an entire book full of that kind of wisdom and search marketing wizardry.
Who this Book is For?
We wrote this book for C-Level executives, upper-level management, and small business owners who are struggling to understand the search landscape and what really counts when you have to market online. It’s a 20,000 ft view of how to make sure you pimp yourself correctly online, more or less.
Too often we found when dealing with executives and small business owners, they were missing the point completely. eProfitability is our attempt to correct the misunderstanding, the misguided efforts, and shift the focus to what every company should be focusing: profitability. And how to get there.
It’s for Search Marketers Too
This is not to say that search marketers won’t get anything out of this book. If nothing else, we offer a way to break down the complex and intricate workings of architecting and designing a website and a search marketing strategy: what to examine, how to examine it, how to implement, and what you should be focusing on to measure success of those efforts.
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Let us Know What you Think
Feel free to leave us comments, thoughts, or questions on the chapter. We answer anything you can throw at us!
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