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	<title>eProfitability</title>
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	<link>http://www.eprofitability.com</link>
	<description>Profit-Centric Web Design and Interactive Marketing</description>
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		<title>Print Version Available from Amazon</title>
		<link>http://www.eprofitability.com/2011/02/print-version-available-from-amazon/</link>
		<comments>http://www.eprofitability.com/2011/02/print-version-available-from-amazon/#comments</comments>
		<pubDate>Sat, 26 Feb 2011 17:52:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Book]]></category>

		<guid isPermaLink="false">http://www.eprofitability.com/?p=166</guid>
		<description><![CDATA[Tony and I were convinced by a couple other authors to offer the book in print on Amazon.com. You can get the print edition here. The process was easy enough to follow to get the book from PDF to print. The first step was creating an account at CreateSpace.com. CreateSpace is an affiliate of Amazon.com wherein you are given the means to create your media (in this case a physical book). Of course, it involves: 1) Setting up the account 2) Creating a Project 3) Uploading your print-ready content 4) Creating your cover (ie. either uploading your own image(s) or choosing from a library of pre-fabricated, customizable covers). 5) Option to secure an ISBN and have it affixed to the package (ie. book cover, cd case). 6) Select sales channels 7) Set pricing and provide bio. 8) Have the project reviewed and approved In the case of getting the book onto Amazon, it is interesting because it takes some days for a product to be fully propagated to the Amazon site from CreateSpace once the product is approved. They must employ some sort of incremental feed, wherein portions of the listing (the product details, image, ISBN, etc) appear piecemeal. So one day, [...]]]></description>
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		<title>eProfitability Featured on Thunderbird Bookshelf</title>
		<link>http://www.eprofitability.com/2010/08/eprofitability-on-thunderbird/</link>
		<comments>http://www.eprofitability.com/2010/08/eprofitability-on-thunderbird/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 01:33:55 +0000</pubDate>
		<dc:creator>Tony_Verre</dc:creator>
				<category><![CDATA[The Book]]></category>
		<category><![CDATA[T-Bird]]></category>
		<category><![CDATA[thunderbird]]></category>
		<category><![CDATA[thunderbird school of global management]]></category>

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		<description><![CDATA[As of August 10, 2010, eProfitability is now featured on the Thunderbird School of Global Management&#8217;s Bookshelf. Based on a quarter century of combined applied experience in the realms of interactive development, marketing, and management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In each chapter, we will guide you, illuminating common pitfalls, crucial best practices, and arming you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive marketing plan worthy of presentation to any Executive Board. Think of eProfitability as a “Why and How to Succeed Online” guidebook. Regardless of the size of your company, or what products and services you provide, this book promises to provide you with everything you need to flourish in today’s online marketplace.]]></description>
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		<title>Chapter 1 Download: Applied eProfitability</title>
		<link>http://www.eprofitability.com/2010/07/free-chapter-1-download/</link>
		<comments>http://www.eprofitability.com/2010/07/free-chapter-1-download/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:04:28 +0000</pubDate>
		<dc:creator>Tony_Verre</dc:creator>
				<category><![CDATA[The Book]]></category>
		<category><![CDATA[chapter 1 download]]></category>
		<category><![CDATA[eProfitability chapter 1 download]]></category>
		<category><![CDATA[free chapter 1 download]]></category>

		<guid isPermaLink="false">http://www.eprofitability.com/?p=55</guid>
		<description><![CDATA["The Basics of Applied eProfitability" is the first essential stepping stone to understanding search marketing and the fundamental processes a marketer and a site must go through. Not to mention, if you like the first chapter, there's an entire book full of that kind of wisdom and search marketing wizardry.]]></description>
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		<title>eProfitability &#8211; (.pdf) Version Available</title>
		<link>http://www.eprofitability.com/2010/06/lead-capture/</link>
		<comments>http://www.eprofitability.com/2010/06/lead-capture/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 20:56:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[The Book]]></category>

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		<description><![CDATA[If you prefer a PDF version of eProfitability, we have them available from Lulu.]]></description>
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